About Us
Westside Talent is dedicated to discovering, developing and managing the next generation of broadcast and digital media talent.
We have a broad spectrum of talent working across a variety of major platforms including BBC Radio1, BBC Radio 1Xtra, Capital, KISS, BBC Asian Network, CBBC and Channel 4.
Both managing directors Amar Chadha and Sone Palda have extensive history in the broadcast and music industry. In broadcast management, they have managed many different radio stations and are recognised as innovators for having created and launched BBA Radio, the UK’s first station, dedicated to young British Asians in 2000. Their reputation for discovering and developing new talent is almost unrivaled, with an extensive list of success stories spread over 24 years of broadcast management at BBA Radio, BBA Online, Westside Radio and Urban Sound.
Some of the presenters that Amar and Sone have played a part in developing during their community radio career include:
Pandora Christie (Heart FM / Capital FM / KISS FM / 4Music)
Rickie Haywood-Williams
(Radio 1 / Kiss 100 / Kiss TV / MTV)
(Radio 1 / Kiss 100 / Kiss TV / MTV)
Alex Mansuroglu
(Kiss 100 / Kiss Fresh / Kiss TV)
(Kiss 100 / Kiss Fresh / Kiss TV)
Andrea Zara
(Kiss 100 / Kiss TV / Kiss Fresh)
(Kiss 100 / Kiss TV / Kiss Fresh)
Richie Driss
(Blue Peter / Joe.co.uk)
(Blue Peter / Joe.co.uk)
Ria Hebden
(ITV / BBC1)
(ITV / BBC1)
Shayna Marie
(Capital Xtra)
(Capital Xtra)
Rebecca Judd
(Apple Beats1)
(Apple Beats1)
Jasmine Takhar
(BBC Asian Network)
(BBC Asian Network)
Charlie Tisma
(BBC Radio 1 / KISS)
(BBC Radio 1 / KISS)
Remel London (Capital Xtra / BBC 1Xtra / Sky / Link UP TV / MOBO TV)
Mark Strippel (DJ Markie Mark)
(BBC 1 Xtra / BBC Asian Network)
(BBC 1 Xtra / BBC Asian Network)
Nigel Clarke
(CBBC / Cartoon Network)
(CBBC / Cartoon Network)
Seema Jaswal
(Premier League / ITV / BBC)
(Premier League / ITV / BBC)
Aurie Styla
(BBC London)
(BBC London)
Nadia Jae
(BBC Radio 1Xtra)
(BBC Radio 1Xtra)
Joe Forrester
(LoveSport Radio)
(LoveSport Radio)
Punjabi Hit Squad
(BBC 1Xtra / BBC Asian Network)
(BBC 1Xtra / BBC Asian Network)
Carina Reeves
(CBBC / Nickelodoen)
(CBBC / Nickelodoen)
Neev Ranu
(Kiss 100 / Kiss TV / Kisstory / Heat)
(Kiss 100 / Kiss TV / Kisstory / Heat)
Reya El-Salahi (BBC Nottingham / BBC 3 / London Live / Which?)
Goubran Bahou (Uni Lad / Wall Of Comedy / Goubtube)
Amy Solomon
(ITV / LBC)
(ITV / LBC)
DJ Shraii
(BBC Asian Network)
(BBC Asian Network)
Eva Jaso (Channel 4 Dubai / Time FM Berkshire)
Ameet Chana (BBC Asian Network / BBC TV / Sunrise Radio)
Claira Hermet (BBC London / BBC 1Xtra / BT Sport / Channel 4)
Bobby Friction (BBC Asian Network / 6 Music / Radio 1 / Channel 4)
Valissa Chauhan
(Buzz Asia / Sunrise Radio)
(Buzz Asia / Sunrise Radio)
Sunny Hundal
(BBC TV / Sky News)
(BBC TV / Sky News)
Raj & Pablo
(BBC Asian Network)
(BBC Asian Network)
Carla Battisti
(UBC Entertainment)
(UBC Entertainment)
Georgia LA (BBC Radio 1 / BBC 1 Xtra / Beats1 / SBTV)
Kevin Chopra
(Buzz Asia / Sunrise Radio)
(Buzz Asia / Sunrise Radio)