About Us

Westside Talent is dedicated to discovering, developing and managing the next generation of broadcast and digital media talent.
We have a broad spectrum of talent working across a variety of major platforms including 1Xtra, Capital, Kiss FM, BBC Asian Network, CBBC and Channel 4.
Both managing directors Amar Chadha and Sone Palda have extensive history in the broadcast and music industry. In broadcast management, they have managed many different radio stations and are recognised as innovators for having created and launched BBA Radio, the UK’s first station, dedicated to young British Asians in 2000. Their reputation for discovering and developing new talent is almost unrivaled, with an extensive list of success stories spread over 19 years of broadcast management at BBA Radio, BBA Online, Westside Radio and Urban Sound.

Some of the presenters that Amar and Sone have played a part in developing during their community radio career include:

Pandora Christie (Heart FM / Capital FM / KISS FM / 4Music)
Rickie Haywood-Williams
(Radio 1 / Kiss 100 / Kiss TV / MTV)
Alex Mansuroglu
(Kiss 100 / Kiss Fresh / Kiss TV)
Andrea Zara
(Kiss 100 / Kiss TV / Kiss Fresh)
Richie Driss
(Blue Peter / Joe.co.uk)
Ria Hebden
Shayna Marie
(Capital Xtra)
Rebecca Judd
(Apple Beats1)
Jasmine Takhar
(BBC Asian Network)
Charlie Tisma
(Kiss 100 / Kiss Fresh)
Remel London (Capital Xtra / BBC 1Xtra / Sky / Link UP TV / MOBO TV)
Mark Strippel (DJ Markie Mark)
(BBC 1 Xtra / BBC Asian Network)
Nigel Clarke
(CBBC / Cartoon Network)
Seema Jaswal
(Premier League / ITV / BBC)
Aurie Styla
(BBC London)
Nadia Jae
(BBC 1Xtra)
Joe Forrester
(LoveSport Radio)
Punjabi Hit Squad
(BBC 1Xtra / BBC Asian Network)
Carina Reeves
(CBBC / Nickelodoen)
Neev Ranu
(Kiss 100 / Kiss TV / Kisstory / Heat)
Reya El-Salahi (BBC Nottingham / BBC 3 / London Live / Which?)
Goubran Bahou (Uni Lad / Wall Of Comedy / Goubtube)
Amy Solomon
DJ Shraii
(BBC Asian Network)
Eva Jaso (Channel 4 Dubai / Time FM Berkshire)
Ameet Chana (BBC Asian Network / BBC TV / Sunrise Radio)
Claira Hermet (BBC London / BBC 1Xtra / BT Sport / Channel 4)
Bobby Friction (BBC Asian Network / 6 Music / Radio 1 / Channel 4)
Valissa Chauhan
(Buzz Asia / Sunrise Radio)
Sunny Hundal
(BBC TV / Sky News)
Raj & Pablo
(BBC Asian Network)
Carla Battisti
(UBC Entertainment)
Georgia LA (BBC Radio 1 / BBC 1 Xtra / Beats1 / SBTV)
Kevin Chopra
(Buzz Asia / Sunrise Radio)
©  Westside Talent. All Rights Reserved.
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