Westside Talent is dedicated to discovering, developing and managing the next generation of broadcast and digital media talent.
We have a broad spectrum of talent working across a variety of major platforms including 1Xtra, Capital, Kiss FM, BBC Asian Network, CBBC and Channel 4.
Both managing directors Amar Chadha and Sone Palda have extensive history in the broadcast and music industry. In broadcast management, they have managed many different radio stations and are recognised as innovators for having created and launched BBA Radio, the UK’s first station, dedicated to young British Asians in 2000. Their reputation for discovering and developing new talent is almost unrivaled, with an extensive list of success stories spread over 19 years of broadcast management at BBA Radio, BBA Online, Westside Radio and Urban Sound.